Solidarity in the heart of the Trophée Roses des Sables
The Trophée Roses des Sables supports causes that are very important for women. Through their participation in this solidarity rally in Morocco the Roses give their support to four different associations.
ENFANTS DU DÉSERT
Enfants du Désert has been the partner of Désertours, thanks to which, since 2005, the donations of the participants of the Raid 4L Trophy, the Roses Trip Maroc are used in an effective and targeted way. They work in favour of the children of the countries we visit.
« Learn how to read, write and count: is a right that should be accessible to all! » is the motto of the association whose president is Lætitia Chevallier. In Morocco, their goal is to make education accessible for the greater number of children. Here are some of the key actions of the Enfants du Désert association in the isolated villages of Morocco: they have built schools, classrooms with brick walls, nurseries and playgrounds, libraries in each of these structures, sport fields, toilets and sanitary blocks, vegetable gardens and have installed photovoltaic equipment and have donated scholar and computer equipments as well as toys and games.
Apart from this main goal many other major issues linked to housing and health conditions are also part of their field of action, in favour of a global approach that will benefit the children in need. Therefore, medical considerations play now a major role in the association’s actions, from the simple but indispensable hygiene prevention session to the financing of surgery. Housing renovations as well as water and electricity access has gained more importance in order to support the families.
To complete all these actions, it is also possible to support directly children. 150 children benefit from this personalized sponsorship based on their individual needs, through scholar, medical or nutrition support. The children benefit from a regular and personalized assistance.
THE BREAKFAST CLUB
The Breakfast Club organizes the distribution of breakfasts in schools in Canada for over 25 years.
More than 490,000 children receive a nutritious breakfast in more than 3,100 different programs.
To support this important association in Canada, Désertours has been contributing its contribution for several years by donating 5,000 $CAD per edition.
Over $ 40,000 CAD has been donated since the start of the collaboration, all events combined.
“Serving students a healthy, balanced breakfast helps them develop better social skills and makes them more inclined to learn.”
Find more : www.breakfastclubcanada.org
RUBAN ROSE
The arrival of Géraldine alongside her father created a need to initiate actions towards women in difficulty. The fight against breast cancer, the most frequent in women, seemed obvious. One in eight women will develop it during their lifetime. The meeting with the members of the association « Ruban Rose » confirms great partnership possibilities. The Trophée Roses des Sables therefore supports « Ruban Rose » since 2012, through significant actions which have the primary goal of giving it maximum visibility, via an original communication.
The pink ribbon is probably the most representative symbol of the fight against breast cancer. He is also the one who was chosen to initiate the contribution of the participants of the Trophée Roses des Sables. The goal was to spread the message of Pink October, the annual communication campaign intended to combat this pathology. On October 16, 2012, more than 350 women dressed in pink met for the first time in the golden dunes of Merzouga, at the start of the Sahara, to form the first human pink ribbon. The picture of this superb moment taken from the sky is quickly viral on social networks. Its power and beauty make it travel, allowing a completely new visibility operation. Mission accomplished ! Since then, the ritual has been repeated every year: ribbon, ♀, heart, sun … the support of the Roses for women affected by the disease takes on a new face with each edition of the Trophée Roses des Sables and is experiencing growing repercussions. In 2019, the search for visibility is consolidated by the establishment of a dedicated sports stage. The members of the organization and the vehicles of the ambassador teams will now wear the colors of the association ” Ruban Rose” during this day of solidarity.
*The association “Le Cancer du Sein, Parlons-en !” became “Ruban Rose” in June 2020
CROIX ROUGE FRANÇAISE
Since the rally was founded, the Trophée Roses des Sables supports the basque antenna of the French Red Cross.
During the 2011 edition, with the support of the French Red Cross, the organization created the « Les Roses Solidaires » association in order to help single mothers and women who live difficult situations. It means that each team is invited to bring 10 kg of non-perishable goods (cans, baby food, etc) that will be collected by the Red Cross team in the departure Village.
Fondation GOOD PLANET
Concerned about a lower impact on the environment, the organization of the Trophée Roses des Sables, raises the eco-citizen component of the rally to the rank of the pillars of the Moroccan adventure. Each year, it aims for new objectives in order to be part of this approach to preserving the places visited. Indeed, the layout of the road books borrows the existing tracks and invests with the locals to maintain them. Since 2018, the rally team has been strengthening its involvement by committing to the Yann Arthus Bertrand Foundation – Good Planet. Thus, by offsetting the greenhouse gas emissions of all organization vehicles, Désertours ensures that it minimizes its environmental footprint and supports the development of projects to combat climate change.
More information on the actions of the foundation: www.goodplanet.org/fr
